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Apple increases iPhone prices to sell new iPhone SE
It is reported that Apple iPhone 6, iPhone 6s, iPhone 6s plus mobile phones prices are increased by 20 to 30%. This is unusual move as the phones become older they are sold cheaper. This unusual increase in the price is attributed to under performing sale of new Apple iPhone SE.
new Apple iPhone SE, though it is more powerful than iPhone 6s, it is not that much attractive to customers because of small screen size which is 4 inch. By paying little more one can have 4.7 inch phone. More detailed comparison of iPhone 6s and new iPhone SE can be found here:
http://bmobile.in/mobiles/compare/1400,1220
All the prices compared below for Apple iPhone are 16 GB storage models.
| Price in March-2016 | New Price | |
| iPhone 5s | Rs.18000 | Rs.22000 |
| iPhone Se | Rs.39000 | Rs.39000 |
| iPhone 6 | Rs.31000 | Rs.40000 |
| iPhone 6s | Rs.40500 | Rs.48000 |
However Apple India has denied any such reports of Price increase. As per Apple India, company only sets the MRP price which never changes. However vendors, retailers change the prices as per the demand supply market conditions.
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